Would you accept a consumer group that was filled completely or predominantly from a single source list?

Neither would we.

Through our partnership with a leading panel provider we have access to its online community of over 300,000 consumers, over 10,000 medical professionals and specialists, over 17,000 pharmacists, and over 17,000 dentists proportionally distributed throughout Canada. 8,000 - 10,000 new consumers are added to the database each month and profiles are updated regularly. The consumer panel is profiled on over 80 medical conditions. Our panel partner has a panel which has not been built primarily from a purchased list; It has been built to be representative yet randomly sourced.

Consumer panelists are sourced through mall intercepts, phone surveys, on-site studies, local community groups, Internet discussion forums and a variety of other major Internet portals. Sources for recruitment are continuously analyzed and amended to help to ensure a strong demographic mix of respondents and a revitalized panel.

Our research partner has the only panel with the lowest usage to panel size ratio; The panel is expanding at the same or greater rate than volume of usage growth. This minimizes respondent overuse which maximizes retention and response rates while maintaining high respondent integrity.

To see some of the demographic factors we are able to combine, please click on the 'innovations' link on the right.

Participants are screened over the phone by our highly qualified and professionally supervised in-house staff. Respondents are carefully screened to determine whether they are authentic, articulate, and creative and that they match the study's target profile.

Respondents are emailed confirmation with a phone follow-up to ensure the highest possible show rate. We encourage you to contact our references to verify our high attendance rate.

Respondents are re-screened at the facility by our professionally trained staff.