Every effort is put forth to recruit, and maintain our database, panel, lists, and other sources, with integrity. To ensure the recruitment of only the highest quality respondents, our recruiting staff is guaranteed an hourly wage and are not paid per recruit. As well, recruiting methods are in strict compliance with MRIA privacy regulations and ethical standards.

Our system software monitors frequency of participation, recruitment history, and consistency of responses. All participants are also cross-checked through Qualitative Central Files to ensure prior participation is within industry standards. Ongoing thorough analysis allows us to root out "professional respondents" and dishonest people.