We develop specific databases and also have access to deeply profiled respondent databases in key high value areas.

Current Access Across Canada:

Medical professionals & Specialists - Over 60,000

Pharmacists - Over 17,000

Dentists - Over 17,000

Mother's with newborns

Teens & Tweens

Parents with children aged 18 years of age and younger

WorkINFO panel - panelists profiled on industry, employment status and occupation/role

Ethno Panel - panelists profiled on the ethnic/cultural group to which they belong as well as languages spoken most often in the household and the language spoken most frequently in the household.

Techno Panel - access to panelists profiled on computer type, operating system, web browser type and internet connection speed.

Some of the other demographic factors on which the panel will be profiled:

- Cigarette/Tobacco consumption
- Pet Ownership (includes type of pet)
- Alcohol consumption, specifically in terms of:

    . Beer
    . Wine
    . Coolers
    . Spirits
    . Rye, gin, vodka, scotch, whiskey, bourbon, tequila, rum
    . Liqueurs (open)

- Automotive Models Owned
- Business-to-Business (in-depth business profiling)
- Job/industry classification
- Banking/financial profile
- Household electronics
- Impending lifestyle changes module (this includes family milestones or other events, like starting business, moving, refinancing home)
- Personal Health Disorders / Conditions
- Leisure and activities profile

Databases in development:

C level executives

I.T. professionals

 
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